Our starting point for the identity was the copy “Mirror, mirror on the wall, where’s the best creative work of all?” which summed up the D&AD show. Mirrorboard, foiling and copy written in reverse made this an interesting set of marketing materials. The perspex display case proved to be a stylish solution to the annual problem of work disappearing. The cool silver and minimalist design of the exhibition echoed the sophistication of the work on show.
Dan Martensen shot H&M Fashion Against Aids 2012 campaign and directed the accompanying short film. FAA is a yearly collection created by H&M to rise funds and create awareness about HIV and AIDS among the young.
Sometimes one supermodel isn’t enough. To launch Portmans’ new coloured denim range we cloned multiple Abbeys to help add some legs to the campaign. The results were so spectacular the jeans sold out in no time but unfortunately the cloning machine broke after we tried to make some spare Abbeys for the office. Can’t blame us for trying.
It can sway thinking, change actions, and cause reactions. It can irritate and inspire, suppress and even surprise. Welcome to the Art Of Colour for Rogerseller. Working in collaboration with Harvest Textiles we created a series of colourful string sculptures for their showrooms across the country. The string installations form part of a larger campaign created by Jane to deliver a unique brand aesthetic for the season, including a limited edition journal, digital advertising and printed brand collateral.
Fortune magazine sent photographer Jesse Chehak to the Mojave Air and Space Port, California, where he visited XCOR and Virgin Galactic, two companies racing to create the first profitable passenger space program. To read the accompanying story on the Fortune website click here.